WWE officials are extremely high on Bray Wyatt right now. There's talks of pushing him into the main event scene very soon. Some have even talked about pulling the trigger as soon as Wrestlemania 30, where a potential match with John Cena has been discussed.
WWE officials have decided to push Erick Rowan and Luke Harper instead of just focusing on Bray Wyatt.
WWE is giving the Wyatt Family a push, and many believe that a big story line will take place at the Survivor Series for the trio.