WWE officials are extremely high on Bray Wyatt right now. There's talks of pushing him into the main event scene very soon. Some have even talked about pulling the trigger as soon as Wrestlemania 30, where a potential match with John Cena has been discussed.
WWE officials have decided to push Erick Rowan and Luke Harper instead of just focusing on Bray Wyatt.
WWE is giving the Wyatt Family a push, and many believe that a big story line will take place at the Survivor Series for the trio.
While it's nothing new to fans who have paid attention to the company for the last several years, things are pretty hectic backstage in WWE right now when it comes to plans for Wrestlemania 30. The only match considered to be a lock right now is the one featuring Bray Wyatt and John Cena.
Rumor has it that Bray Wyatt has earned the trust of WWE officials backstage to the point where he is now being allowed to write his own promos. He still needs approval from the creative department before using them on Monday Night Raw and Smackdown, though.