Randy Orton was able to retain the WWE championship at Royal Rumble 2014 by using an RKO to pin John Cena, who was distracted by the arrival of Bray Wyatt, Luke Harper and Erick Rowan. The trio might have been going after Orton due to comments he made earlier in the night.
Since Hulk Hogan looks unlikely to be able to work a match at Wrestlemania 30, WWE is looking at other ways to use John Cena. He is unlikely to work a match for the heavyweight championship, so a high profile match against Bray Wyatt is back on the table.
There is a strong push within WWE to put the tag team titles on the Wyatt Family. Initially, it was supposed to take place later in 2014, but several officials are pushing to make them champions before the Royal Rumble pay per view next month.