BO DALLAS MERCHANDISE
Name
Bo Dallas
Real Name
Taylor Rotunda
Date of Birth
May 25, 1990
Place of Birth
...
Hometown
...
Debut
2008
Ultimate Warrior
In times of tragedy, the worst of the worst comes out, in order to take advantage of the situation. Several people have been selling illegal Ultimate Warrior merchandise shortly after the WWE legend died last week. Lawyers for his marketing company have already sent out cease and desist letters to over 100 different people, demanding that they quit selling products with his likeness attached.
April 16, 2014
Rey Mysterio
Since the masked performer has yet to put his signature on a brand new contract, WWE has been purposely downplaying his role on Monday Night Raw and Smackdown. However, management does indeed want to keep Rey Mysterio around for at least another year, as they feel that he still has some merchandise value. Plus, he is already involved in the Flintstones movie.
March 19, 2014
Rey Mysterio
With his contract expiring in a few weeks, things might have just became easier for WWE to let Rey Mysterio walk away. Merchandise sales for the masked superstar have dropped as of late. His consistent ability to generate revenue for the company was a big reason why they never gave up on Mysterio as his body repeatedly failed him over the years.
March 14, 2014
Hunico
While there is a legal storm brewing between the two sides, there is now a chance that WWE might not be willing to fight with Sin Cara over the use of the name, as the value of the character has dropped tremendously over the last couple of weeks. When merchandise sales remained strong, management utilized Hunico in the role to help keep that going. The numbers have since dropped.
March 14, 2014
CM Punk
For the longest time there, CM Punk was the second best when it comes to moving merchandise. The fact that he was only behind John Cena is a big reason why Vince McMahon wants him back in WWE. Well, his absence has caused Daniel Bryan, whose popularity has remained strong despite not being given the title, to move up into the second spot now.
March 14, 2014
Steve Austin
Since the company was so focused on other wrestlers over the last couple of months, Steve Austin has not been a focal point for WWE heading into Wrestlemania 30, but there is now a change, as management wants to do a big merchandise push in the coming months. Despite not being there any more, Austin still remains as one of the top merchandise sellers for WWE.
March 13, 2014
Jim Ross
During his podcast interview with Jim Ross, the topic of John Cena doing a heel turn was brought up with Steve Austin. The former WWE star was adamant that the move should not happen. Austin pointed out that his own heel turn was a disaster because it ruined his merchandise sales. He feels that the same would happen if Cena were to make the turn.
March 6, 2014
CM Punk
In the past, Vince McMahon was quick to bury wrestlers who did anything remotely negative towards WWE, so it is quite telling that the CEO has opted to remain quiet on CM Punk. The belief is that McMahon really is hoping that Punk changes his mind and returns because he moves a lot of merchandise and is quite the draw for the company.
March 6, 2014
Sin Cara
Despite being sent legal threats from the company, it appears that Sin Cara has opted to be defiant towards WWE. The masked wrestler recently won a championship down in Mexico while using the name and character, both of which he claims ownership to. New merchandise has been made despite the possibility of a lawsuit coming.
March 5, 2014
Sting
While things have been quiet as of late, the belief is that WWE is still negotiating with Sting on a contract. It will not be the type of deal that fans have been longing for over the last couple of years. The discussions now have been leaning more towards merchandise and a hall of fame induction at Wrestlemania 31.
February 21, 2014
CM Punk
As is expected, there are several people backstage within WWE that are trying to discredit CM Punk and his value to the company. Some are stating that he was not much of a draw to live events and pay per view events. His supporters, however, are pointing out that he sold the most merchandise behind John Cena.
February 13, 2014
Hunico
Hunico might be cashing in a nice pay per view bonus check at Wrestlemania 30 this year, as WWE still has interest in using the Sin Cara character at the event. Merchandise sales have remained strong, and the company wants to continue to capitalize. There may be a lawsuit coming from the original performer, though.
February 12, 2014
CM Punk
While there are still fans clamoring for him to move down the card, John Cena should remain high in the eyes of WWE officials, as his merchandise is still the top movers. Randy Orton and CM Punk round out the top three, with Daniel Bryan coming in at fourth. Sin Cara still remains a top seller.
February 6, 2014
Sin Cara

Even though he did not work the recent European tour, merchandise sales for items featuring Sin Cara were pretty high, which helps him get back on the graces of people in management.

November 20, 2013
Big Show

Even though his character is banned from WWE, a new shirt for Big Show has just been released.

November 1, 2013
Bray Wyatt
In a sign of how much the company is vested into the character, Bray Wyatt is not allowed to do any media interviews. The Hernando Times in Florida did a feature article on Mike Rotunda, Blackjack Mulligan, Barry Windham and the family. It was revealed that WWE would not grant Bray Wyatt permission to be involved in the piece, but Bo Dallas was allowed to give quotes.
April 14, 2014
Bo Dallas
Even though WWE is bringing up Bo Dallas, Alexander Rusev, Adam Rose and Paige, there are still plans from management to move Sami Zayn from the WWE NXT roster to the main one. There were talks that he was going to be kept in developmental, so that the program can have some depth and star power, but it looks like WWE is going all in now.
April 11, 2014
Bo Dallas
A video teasing the return of Bo Dallas to the main roster. WWE attempted to bring him up once, but they quickly changed their mind and sent him back down to developmental for further training. WWE will be using the "Bo-lieve" gimmick that he helped him gain a following down in WWE NXT.
April 10, 2014
Bo Dallas
In a move that many people had been expecting for quite some time now, Bo Dallas has been called back up to the main roster by WWE. His last stint was rather uneventful, and he was sent back down to developmental. Dallas was the WWE NXT guy that CM Punk was heavily pushing to management before he walked out of the company a few weeks back.
April 9, 2014
Adrian Neville
For the last few weeks, there have been talks about finding a way to get WWE NXT featured at Wrestlemania 30, and it looks like the Andre the Giant memorial battle royal is the solution. Management can now throw a couple of the developmental performers on the show. Guys like Adrian Neville, Sami Zayn, Bo Dallas and Mojo Rowley have very good chances of being chosen.
March 12, 2014
Mason Ryan
There was a WWE NXT taping this week, and fans at the event voiced their displeasure with Batista, even though the performer was not on location. They cheered on Mason Ryan, stating that he was better than Batista. Then, they mocked Bo Dallas, chanting that he was worse than Batista. This should help expedite that heel turn a bit.
March 1, 2014
Shawn Michaels
The belief this week was that Shawn Michaels had completely pulled out of the big WWE NXT show, but it turns out that he simply did not want to be a part of the panel and opted for a much lesser role. The former world heavyweight champion ended up introducing the main event match between Bo Dallas and Adrian Neville instead.
March 1, 2014
John Cena
After Adrian Neville defeated Bo Dallas to capture the WWE NXT Championship on the WWE Network last night, he and the audience received a bit of a surprise. John Cena, the centerpiece of the company, made an appearance after television cameras went offline, and gave his seal of approval and a congratulations to Neville on becoming the new champion.
February 28, 2014
CM Punk
It was discovered earlier in the month that CM Punk was a big supporter of Bo Dallas and that he was the one that was trying to convince WWE to bring him back up from developmental to the main roster. With Punk gone, some are speculating that management is no longer viewing Dallas as a priority on the call up list. He was not utilized on the latest tour.
February 18, 2014
Bo Dallas

While he did not make a great impression on WWE officials during his extremely brief stint on the main roster, Bo Dallas had a huge fan in CM Punk, who was said to have actually pushed management into bringing the developmental wrestler back up from WWE NXT.

February 5, 2014
Bo Dallas

Bo Dallas, who infamously was called up to the main roster and demoted in a short period of time, is being given another look by WWE. The developmental star is being utilized on east coast tour this weekend, where he is working with veteran R Truth.

January 5, 2014
Billy Gunn

Billy Gunn, who has been working with the WWE developmental program, will be wrestling at the next NXT live event in a tag team match with Bo Dallas.

November 12, 2013
Godfather

John Cena wins Royal Rumble 2013 by last eliminating Ryback. Other contestants in the match include Antonio Cesaro, Bo Dallas, Brodus Clay, Chris Jericho, Cody Rhodes, Damien Sandow, Daniel Bryan, Darren Young, David Otunga, Dolph Ziggler, Drew McIntyre, Godfather, Goldust, Great Khali, Heath Slater, Jinder Mahal, Kane, Kofi Kingston, Randy Orton, Rey Mysterio, Ryback, Santino Marella, Sheamus, Sin Cara, Tensai, The Miz, Titus ONeil, Wade Barrett and Zack Ryder.

January 27, 2013