Mon 8 Oct 2007

The WWE Tag Team, World Tag Team, Cruiserweight and to a certain extent, the Women’s championships all have one thing in common – they’re horribly neglected in WWE.
As a fan of professional wrestling my entire life, I’ve always found myself being highly entertained by a show’s under card. In most cases, the superstars competing in the under card matches would outshine their colleagues featured in the main events, which usually showcased the heavyweight championship.
One can usually gauge how well a particular show or pay-per-view event will do based on their use and buildup of under card matches, To have a successful, well rounded show take place, time and effort must be put into the midcard.
It baffles me that World Wrestling Entertainment continues to put sole emphasis on the main event scene. Based on booking and writing decisions, WWE gives off the impression that if you’re not a superstar that is carrying one of the three world heavyweight titles then you’re not important, which is truly the wrong mindset to have when the business is already in a downward spiral.
With injury and suspensions running rampant throughout the company, each of the brands have taken major losses. For years, fans have been calling for the end of the brand split. Instead of ending the brand split, amend it and re-introduce some titles as tri-branded championships.
Unification
Earlier this year, WWE had a tremendous chance at making this possible when Raw hosted two 10 team battle royals involving teams from all three brands competing for the World Tag Team championships, held then by John Cena and Shawn Michaels.
Too further the feud between them, Michaels eliminated Cena, therefore guaranteeing new tag team champions. London and Kendrick, the WWE Tag Team champions at the time, were in the final group of contenders and fans thought a show down between London, Kendrick and the Hardy Boys would take place. However, in what appeared to be a slip on the apron, preceded by a high risk maneuver sent Kendrick reeling to the floor, thus eliminating the team and that opportunity. The Hardy Boys went on to capture the World Tag Team championships.
It would’ve been great if London and Kendrick had returned to the ring following Matt and Jeff’s win congratulated them on beginning the world tag team champions. Later, Vince McMahon could’ve announced that at the next pay-per-view, the two teams, known for their high-flying, daredevil styles, would compete against one another in a tag team title unification match. Both teams love to fly and if billed and booked correctly, would’ve been an amazing match. It would have also set up the idea of a tri-branded championship.
That was months ago and things have changed drastically in both brands tag team division. It’s not as stacked and developed anymore and the idea of pulling off a move is questionable, but can still be done.
Cruiserweights
Due to his heavy involvement in the Vince McMahon’s illegitimate son storyline, Assistant General Manager Vickie Guerrero made Hornswoggle abdicate his WWE Cruiserweight championship two weeks ago on Friday Night Smackdown.
This was the best thing for cruiserweights on all three brands as putting the title on Hornswoggle was perceived as a comedy stint that further degraded the belt after being built up so diligently in the past year by the likes of Gregory Helms and Chavo Guerrero.
Again, the Chairman of World Wrestling Entertainment, Vince McMahon should take the opportunity to re-introduce the title as a tri-branded championship, with cruiserweights on all three brands being able to contend for it.
System of Order
In making the championships tri-branded, the company would need to create and develop a ranking system that ranks, rates and regulates the tag team and cruiserweight competitors on all brands to determine eligibility for a title shot at upcoming pay-per-views. The company can take the system that they already have in place, the Power 25, and expound on it by implementing some of the WWE Fantasy elements to categorize the way competitors rise and fall in rank.
In regards to the champions, title holders would usually compete on their respective brand’s show, but can make appearances on the other brands’ shows to promote programs and scout matches. Barring a few rare occasions, title defenses should only take place on pay-per-views.
Doing this not only makes the actual championship seem important, but if a good feud revolves around the title, it would provide consumers another reason to purchase the pay-per-view to see the championship defended.
Closing Thoughts
The rebuilding process for World Wrestling Entertainment starts now and to build towards a better future, every division needs to be given the proper time and attention to restore the importance of each championship.
One Response to “Tri-Branded Championships”
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December 6th, 2007 at 7:07 am
i just wanted comment on how much i liked your website… lots of good ideas and different ways of looking at different angles in the business… i think i read on here a while ago about how wwe always books its fueds in matches and you get to see the two battle week after week so when the hype is built up for the ppv its lame cause you have already seen them fight. i like how once that was posted on this page… all the booking of stars against each other changed real quick. well thanks for the different looks at things.