Due mainly to the negative response from fans, WWE has been forced to keep Roman Reigns away from the top spot. That is the reason why he is stuck in a feud with the Big Show at the moment. At one point in time, management had plans for Reigns to work a stall program with Kane. That feud is most likely to happen if they change their minds about having Reigns work a triple threat title match with Seth Rollins and Randy Orton at Payback.
April 21, 2015
Many within the industry are now questioning the decision by WWE to not let Damien Sandow win the Andre the Giant memorial battle royal at Wrestlemania, especially now that it doesn't appear that they're doing anything special with Big Show. The belief is that Sandow would have had a ton of momentum going into his feud with Miz, and that would have brought even more attention from an audience that is already interested.
April 3, 2015
Even if he is not the one to win the big battle royal, WWE still has plans on using the Royal Rumble as a platform to elevate Roman Reigns even higher. One of the ideas being discussed right now and a big reason why he was thrown into a feud with the Big Show is that Reigns will be the one to eliminate his rival by doing something that is a spectacular feat of physical prowess. The hope is that the segment will win over even more fans for Reigns.
January 23, 2015
As soon as WWE split up the Wyatt Family, the widespread belief was that they wanted to give Erick Rowan and Luke Harper a push that was outside of the outstretched shadows of Bray Wyatt. It now looks like Rowan might be the first one of the trio to lose that push, as management is said to be a bit concerned about how lackluster the audience has react to his new character. The feud with Big Show did very little to add momentum to Rowan.
December 30, 2014