WWE.com Traffic Down

by Jack Windham
March 20, 2008

Website traffic for WWE.com has been declining noticeably over the last few months, and it has caught the attention of WWE management.

The Numbers

In January, there were 15.5 million unique visitors. The prior four months had 15.6 million, 16.1 million, 16.6 million, and 17.6 million.

First of all, those numbers are still tremendous. Just like all of the other wrestling websites on the internet, we here at WrestlingRevealed.com would love to have that many readers.

With those types of numbers, WWE is still making a huge chunk of change with online advertising. They're not hurting for money there.

However, as most big corporations do, whenever you see a declining trend, you try to figure out how to fix things.

WWE would love to bring traffic back up to last summer's level where they were averaging approximately 20 million visitors.

It's Cole Outside

Aside from his job as the play-by-play announcer on Smackdown, Michael Cole was also in charge of the WWE website.

With the declining numbers, he has been relieved of those duties. He'll remain with the company as an announcer and front office guy.

Even though Michael Cole was in charge of the website, there were others that had more input over him.

Fact vs Fiction

A while back, there were two sides that clashed over the direction of the website.

Shane McMahon wanted the website to become more realistic. He wanted fans to see the real side of wrestling, including taking a look at their personal lives.

The other group, which consisted of Stephanie McMahon and Triple H, wanted the website to remain true to the business by sticking to the storylines and characters that you see on television.

At the time, Triple H and Stephanie McMahon won the battle, and the website remained the same.

Insider Information

However, as of late, WWE has started to include "insider news" that also included information on TNA and ROH as well.

The idea to do so doesn't particularly make a lot of sense.

First of all, WWE has people that filter through the news before it gets posted on the WWE website. Sometimes, it takes over a day to get posted.

Secondly, it's a bit odd seeing "insider news" coming from a company that should have more insider news than any other wrestling website out there.

Finally, there's a reason why WWE has drawn over 20 million visitors a month to their website. It's not because of insider information. It's because they're an extension of their television shows.

Closing Thoughts

Rather than trying to become something that they're not, WWE should continue to do what made them one of the best websites on the internet.