JOHN CENA GENERATES MILLIONS FOR WWE

During an interview with Neil Cavuto for Fox Business, John Cena revealed that his character is currently generating approximately $100 million a year for WWE.

November 26, 2013
While the general consensus in professional wrestling is that the world heavyweight champion plays a bit part in the overall success of the company, a recent article from Forbes attempts to dispute that by looking at the financial ramifications during the title reigns of CM Punk, John Cena and Randy Orton. Since the numbers are all over the place, the author concluded that the heavyweight champion does not have much of an effect on the business end of WWE.
July 2, 2014
While fans and betting websites are predicting that Bray Wyatt will be the one victorious at Wrestlemania 30, there are those backstage in WWE that are now pushing for John Cena to be given the win. Management knows that Cena is still the centerpiece of their business model, so keeping him strong is a company wide policy.
March 24, 2014

During an interview with Neil Cavuto for Fox Business, John Cena revealed that his character is currently generating approximately $100 million a year for WWE.

November 26, 2013
While a lot of fans bashed TNA for paying big bucks to Hulk Hogan over the years, his true value is coming out as Dixie Carter is having some trouble trying to secure a new television deal for Impact Wrestling. Hogan's name value helped open a lot of doors in business for the company, and his absence has made it a bit harder to sell networks on their product.
July 29, 2014
Rumors are floating around right now that Chris Jericho is done with WWE after he finishes up his feud with Bray Wyatt. The return was designed to be a short term thing, as the former undisputed champion still has other business ventures that he wants to focus on. There are talks that Jericho could be convinced to stick around in WWE a bit longer if an interesting program can be created for him.
July 28, 2014
Earlier in the month, Steve Austin made a comment about WWE being too scripted for his taste. While those comments would surely bring backstage heat on one of their mid card performers, it is being said that there is absolutely no heat towards Austin, as management knows that they might need him for business down the line.
July 28, 2014
On Monday Night Raw, Triple H cut a promo that took a jab at wrestling fans online. Some more details have been revealed now. The segment was in response to what HHH saw online from fans who complained about WWE Battleground 2014 being a sub par show. It has been said on multiple occasions that he hates fans who think they know how the business works.
July 24, 2014
Showing that some friendships extend beyond the business, Undertaker and his wife Michelle McCool recently attended a comedy show featuring Mick Foley. The longtime WWE couple wanted to show support for their old friend. The two of them even went backstage to catch up with Foley for a bit. Several wrestlers in the industry, including CM Punk recently, have made the effort to go watch Foley tell jokes.
July 14, 2014
When it comes to public relations, Vince McMahon is one of the best in the business. Knowing that investors have their eyes closely on the WWE Network, the CEO has made sure that the numbers are kept a secret. It is being reported that even some of the top level executives are being kept in the dark about how well the project is doing.
July 14, 2014
While he walked away from WWE to focus on his business ventures, Tyler Reks is said to actually be open to the idea of making a return to professional wrestling. His former tag team partner, Curt Hawkins, was recently released from his contract, and the two of them quickly announced that they were available to work independent wrestling shows. There are also some rumors floating around that the two of them could be targeted by Jeff Jarrett for Global Force Wrestling.
July 6, 2014
Through Twitter, Petey Williams informed his fans that he will retire from professional wrestling after his final match on Saturday. The former TNA X Division Champion will be working against long time friend Chris Sabin at an independent wrestling show in Michigan. No word yet on why he has decided to retire after a dozen years in the business or what he intends to do afterwards.
July 4, 2014
During a recent podcast interview between Steve Austin and Vince Russo, the topic of the Montreal Screwjob came up. Russo gave specific details about what went down between Vince McMahon, Bret Hart and Shawn Michaels. Austin then finished the discussion by stating that he had no prior knowledge of the incident going down, but that he thinks the decision by McMahon and Russo was the right one. The business had to be protected from Hart and Eric Bischoff.
July 3, 2014
While a lot of fans are under the impression that CM Punk left WWE because of a recent incident or two, Paul Heyman revealed during an interview with Chris Jericho that Punk had been unhappy with the company for well over a year. That unhappiness had sapped him of his passion for the business. Heyman also stated that Punk did not want to be one of those people who only stuck around for the money.
June 27, 2014
Earlier in the week, it was revealed that Michelle McCool had visited the WWE Performance Center to help train some of the developmental divas. That led to speculations that Undertaker was there as well. Contrary to the rumors, he was not there. The legendary performer has largely stayed away from the business since his match against Brock Lesnar at Wrestlemania 30.
June 26, 2014
JTG and Shad Gaspard are not the only former WWE tag team doing a reunion. Word going around is that Curt Hawkins and Tyler Reks are looking into doing a tour of the independent wrestling circuit together. Reks has not been all that active since leaving WWE to start his own business. The two of them should have enough name value to pick up bookings.
June 26, 2014
Since he was very popular with his peers backstage, there have been many wondering why WWE released Josh Mathews yesterday. It turns out that it was simply a business decision, as the company needed to trim their budget further. To management, Mathews was at the bottom of the list when it comes to announcers, commentators and interviewers. WWE is expected to continue with the releases to cut cost even further.
June 26, 2014
Some more bad news for Vince McMahon. It has now been revealed that WWE has lost their television deal with NT1. The two companies have been doing business for approximately eight years now. NT1 has decided to drop WWE from their programming due to declining ratings. McMahon still has his deals with cable and satellite companies in France, but there are fears that those deals could be dropped as well.
June 14, 2014
"First, I don't often explain myself to no one, but I had no idea anyone got let go. I was asked to post about birthday. That's what came out. It was about my 18 year journey. I know where you live, dude. It's a small world. An apology is due. If not, well, you know me. I'll handle our business." - Mark Henry responding to Curt Hawkins about his insensitive Tweet on the day of his WWE release
June 13, 2014
WWE ran a live event on Friday in Dallas, and they initially drew in fans by advertising that John Cena would be working the show. However, the heavyweight champion picked up a part in a movie and was forced to miss the event, which prompted management to offer full refund to fans in attendance. It is being said that only a small amount of people bothered to leave the building.
July 28, 2014
Alexander Rusev is posing a considerable problem for the WWE creative department nowadays. The staff was instructed to push him up the ladder, but they are now running out of options. His program with Jack Swagger has either ended or will end soon. Rusev cannot be placed into a program with someone lower on the card, and it's too soon for him to work against John Cena. Sheamus has been named as a possible opponent to help Rusev kill time.
July 27, 2014
A lot of people backstage in WWE have been joking around lately about John Cena possibly being the next guy to leave the company to pursue a career in Hollywood. He's got a couple of parts coming up that might help him gain the attention of the studios. There are also talks that Cena is a lot more injured than he lets on, so an acting career might seem like a better option nowadays.
July 23, 2014
For those of you that missed Monday Night Raw this week, Brock Lesnar made his much anticipated return to WWE and challenged John Cena at Summerslam 2014 for the world heavyweight championship. The story is that Paul Heyman convinced Triple H to go with Plan C because it was the best chance at getting the strap away from Cena.
July 22, 2014
After successfully retaining the heavyweight championship at WWE Battleground 2014, many would expect John Cena to be at Monday Night Raw for some sort of victory promo. However, the popular performer hopped on a plane Monday morning in Tampa to head to New York City. Cena is filming some scenes for an upcoming movie and will not be at Raw.
July 21, 2014
With the pay per view just a day away, rumors are firing up about WWE pulling the trigger on the Roman Reigns era. There are talks that he could walk out of the WWE Battleground 2014 pay per view as the new heavyweight champion. Management might be forced to give John Cena some time off to film some scenes in a big movie, so the title change has been discussed heavily over the last couple of days.
July 19, 2014
While wrestling fans online are downplaying the incident, WWE is a bit concerned that fans in attendance at the last episode of Monday Night Raw were bored with Bray Wyatt during his segment with Chris Jericho. The chants came as a bit of a surprise to management, as they felt that Wyatt was one of their more popular performers. There were concerns that he would lose interests from some fans once his program with John Cena ended.
July 17, 2014
Rumors are floating around that the segment on Monday Night Raw between John Cena and Ric Flair was a subtle way for WWE to retire the world heavyweight championship belt. For those that missed it, Cena handed the belt over to Flair and told the legendary performer to keep it. WWE has not released an official statement on the matter yet, so fans will be tuning in to Smackdown and WWE Battleground 2014 to see the fate of the belt.
July 15, 2014
While many are under the impression that he is temporarily holding the WWE Championship until Daniel Bryan can return from a serious neck injury, word coming out of backstage is that John Cena is expected to have a lengthy title reign. Management wants people to believe that his 15th title reign is very important, so they might keep the belt on him a long time to emphasize that.
July 12, 2014
While he was widely viewed as one of the favorites to win the title at Money in the Bank 2014, Bray Wyatt was actually never in consideration as a champion by WWE. The company was dead set on putting the belt back around John Cena, as they felt that they needed their top star to be the face of the company while they're trying to win back the trust of the investors. Putting the belt on Wyatt might not evoke the same level of trust from people who might not necessarily follow the product as much as fans.
July 3, 2014
A lot of fans were hoping to see John Cena next month at the Comic Con event in San Antonio. They're going to be a little bit disappointed because WWE has been forced to pull the heavyweight champion from the event. The belief is that he needs the time to film a new movie. To make things up to the fans, WWE is sending Bray Wyatt, Brie Bella and Nikki Bella.
July 3, 2014
Last night on Monday Night Raw, it was revealed that John Cena would be on the cover of the upcoming WWE 2K15 video game. The move does not come as a surprise to insiders because the company really needs this product to generate a good amount of money. From a marketing perspective, you want to put your biggest asset on the cover to potentially increase the numbers.
July 1, 2014
On Monday Night Raw, WWE was quick to set up the main event for WWE Battleground 2014. John Cena will defend the heavyweight championship in a fatal four way match against Roman Reigns, Randy Orton and Kane. The move was set up by Triple H, who did not reveal his reasoning for putting Reigns, an adversary, into the title match instead of Seth Rollins.
July 1, 2014
A lot of action took place in the main event of Money in the Bank 2014. Fans went crazy as they saw creative signature spots from Randy Orton, Sheamus, John Cena, Roman Reigns, Alberto Del Rio, Kane and Bray Wyatt. However, it was Cena, much to the dismay of online WWE fans, who climbed the ladder and captured the heavyweight championship.
June 29, 2014
Over the last several months, the Usos have been given more of the spotlight. While some of that is due to the Total Divas connection, the main source of their push is due to Jimmy Uso and Jey Uso being backed by John Cena. The trio has grown close backstage. Cena doesn't often use his stroke with management, but he has encouraged management to push guys like Antonio Cesaro and Big E Langston before.
June 27, 2014