"Obviously this is going to be a big financial changer because you're not going to get all those buy rates. I've had a brief experience with the WWE Network. I signed up for it. I'm not a real gadget guy. I've had an iPad for damn near two years, but I hardly ever use it. I put the WWE Network on there, and I typed in certain matches, they didn't have certain things from NWA or WCW. So I've been going more to YouTube. I think they need a little bit more original content. I need to get on there more to familiarize myself with it. One of the things I've enjoyed is the old Garden stuff and from World Class (Championship Wrestling). I think it was smart to come out with the network. I think it's going to catch on more in the next two or three years, and that's when it will pay off." - Steve Austin shares his views on the WWE Network
June 27, 2014
The Shorty Awards were handed out this week to companies that best handled their social media and social networking campaigns. Vince McMahon and company were able to take home three of those awards, including one for best YouTube channel. WWE was able to beat out Bleacher Report, MTV, VH1, Nike, Visa and Comedy Central for these awards.
April 8, 2014
In order to fill up the arena, WWE is giving away tickets to Wrestlemania 30. Santino Marella and Emma, who have been working together on Monday Night Raw over the past several weeks, were sent around New Orleans to hand them out to lucky fans. WWE is even promoting it through YouTube, in order to drum up even more excitement for the pay per view.
April 4, 2014
A video of a variety of French Kiss moments is the latest edition of 30 Second Fury on the official WWE YouTube account. This adds fuel to the fire on the rumors earlier this week that management was interested in bringing her back into the company now that she is done with her big wedding to the Miz.
March 24, 2014
Since she is unlikely to show up naked in Playboy magazine anytime soon, wrestling fans have flocked online to see if they can find a wardrobe malfunction video, in order to get more of a glimpse of Summer Rae. This clip, which barely shows her purple thong, has proven to be a highly viewed video on YouTube.
March 20, 2014
Despite not being utilized too often on Monday Night Raw and Smackdown, Zack Ryder still managed to get himself a guest appearance on a television show called Toy Hunters, which is hosted by Jordan Hembrough. The segment was filmed this week, but there is no official word on an air date yet. The WWE star has also been busy with a new YouTube series.
March 14, 2014
With him producing a new YouTube video series called the Last Rezort, it appeared that Zack Ryder was going to swing for the fences before possibly walking away from WWE when his contract expired. He now has a chance to work at Wrestlemania 30 with the introduction of the Andre the Giant memorial battle royal before he decides to move on.
March 12, 2014
To further promote their feud and potential match at Wrestlemania 30, WWE posted this video interview of Triple H on YouTube. In it, the WWE COO was asked if he was afraid of Daniel Bryan since his character has been avoiding the match on Monday Night Raw these past two weeks.
March 7, 2014
Just to give you an idea of how valuable WWE considers Hulk Hogan to be as a marketing asset, the company has been plastering him everywhere, from Monday Night Raw to WWE Network to commercials. They are even posting this legendary entrance theme video on their YouTube account.
March 4, 2014
As the WWE NXT Women's Champion was celebrating her victory, she was rudely interrupted by Ashley Flair and her legendary father Ric Flair. The scene can be seen here in this YouTube video.
March 1, 2014
In a rather surprising bit of news, TNA has exceeded 500 million views on their YouTube account. That puts them ahead of popular companies like UFC, CNN, Fox, Marvel, MLB, NASCAR and the NHL. Dixie Carter can throw out impressive numbers like these when she does business development for the company.
February 18, 2014
"Late night YouTube watching was a bad idea. So many boys pretending to be professional wrstlers. A pair of trunks and a ring don't make you a wrestler."
- Mike Bennett bashing fans who are amateur wrestlers
February 6, 2014
Since every wrestling fan on the planet is curious about CM Punk leaving WWE, TNA has decided to take advantage of the situation by posting several of his matches for free on their YouTube account this week. Punk worked for the company during their early years.
January 30, 2014
Edge recently paid a surprise visit to a comedy show that Mick Foley was doing in New York, and the video of that appearance has now surfaced online.
January 12, 2014
Even though she is no longer with the company, WWE has decided to feature Beth Phoenix and her Glam Slam finisher on an episode of 30 Second Fury.
January 5, 2014
After successfully retaining the heavyweight championship at WWE Battleground 2014, many would expect John Cena to be at Monday Night Raw for some sort of victory promo. However, the popular performer hopped on a plane Monday morning in Tampa to head to New York City. Cena is filming some scenes for an upcoming movie and will not be at Raw.
July 21, 2014
With the pay per view just a day away, rumors are firing up about WWE pulling the trigger on the Roman Reigns era. There are talks that he could walk out of the WWE Battleground 2014 pay per view as the new heavyweight champion. Management might be forced to give John Cena some time off to film some scenes in a big movie, so the title change has been discussed heavily over the last couple of days.
July 19, 2014
While wrestling fans online are downplaying the incident, WWE is a bit concerned that fans in attendance at the last episode of Monday Night Raw were bored with Bray Wyatt during his segment with Chris Jericho. The chants came as a bit of a surprise to management, as they felt that Wyatt was one of their more popular performers. There were concerns that he would lose interests from some fans once his program with John Cena ended.
July 17, 2014
Rumors are floating around that the segment on Monday Night Raw between John Cena and Ric Flair was a subtle way for WWE to retire the world heavyweight championship belt. For those that missed it, Cena handed the belt over to Flair and told the legendary performer to keep it. WWE has not released an official statement on the matter yet, so fans will be tuning in to Smackdown and WWE Battleground 2014 to see the fate of the belt.
July 15, 2014
While many are under the impression that he is temporarily holding the WWE Championship until Daniel Bryan can return from a serious neck injury, word coming out of backstage is that John Cena is expected to have a lengthy title reign. Management wants people to believe that his 15th title reign is very important, so they might keep the belt on him a long time to emphasize that.
July 12, 2014
While he was widely viewed as one of the favorites to win the title at Money in the Bank 2014, Bray Wyatt was actually never in consideration as a champion by WWE. The company was dead set on putting the belt back around John Cena, as they felt that they needed their top star to be the face of the company while they're trying to win back the trust of the investors. Putting the belt on Wyatt might not evoke the same level of trust from people who might not necessarily follow the product as much as fans.
July 3, 2014
A lot of fans were hoping to see John Cena next month at the Comic Con event in San Antonio. They're going to be a little bit disappointed because WWE has been forced to pull the heavyweight champion from the event. The belief is that he needs the time to film a new movie. To make things up to the fans, WWE is sending Bray Wyatt, Brie Bella and Nikki Bella.
July 3, 2014
While the general consensus in professional wrestling is that the world heavyweight champion plays a bit part in the overall success of the company, a recent article from Forbes attempts to dispute that by looking at the financial ramifications during the title reigns of CM Punk, John Cena and Randy Orton. Since the numbers are all over the place, the author concluded that the heavyweight champion does not have much of an effect on the business end of WWE.
July 2, 2014
Last night on Monday Night Raw, it was revealed that John Cena would be on the cover of the upcoming WWE 2K15 video game. The move does not come as a surprise to insiders because the company really needs this product to generate a good amount of money. From a marketing perspective, you want to put your biggest asset on the cover to potentially increase the numbers.
July 1, 2014
On Monday Night Raw, WWE was quick to set up the main event for WWE Battleground 2014. John Cena will defend the heavyweight championship in a fatal four way match against Roman Reigns, Randy Orton and Kane. The move was set up by Triple H, who did not reveal his reasoning for putting Reigns, an adversary, into the title match instead of Seth Rollins.
July 1, 2014
A lot of action took place in the main event of Money in the Bank 2014. Fans went crazy as they saw creative signature spots from Randy Orton, Sheamus, John Cena, Roman Reigns, Alberto Del Rio, Kane and Bray Wyatt. However, it was Cena, much to the dismay of online WWE fans, who climbed the ladder and captured the heavyweight championship.
June 29, 2014
Over the last several months, the Usos have been given more of the spotlight. While some of that is due to the Total Divas connection, the main source of their push is due to Jimmy Uso and Jey Uso being backed by John Cena. The trio has grown close backstage. Cena doesn't often use his stroke with management, but he has encouraged management to push guys like Antonio Cesaro and Big E Langston before.
June 27, 2014
The rumors of John Cena winning the WWE title at Money in the Bank 2014 just got hotter now that the company has accidentally revealed a poster for Summerslam 2014, which features what looks like a main event match between Cena and Brock Lesnar. There has been speculations over the last couple of months that when the former UFC champion makes his return to WWE, he would be thrown into a title program.
June 25, 2014
Some bad news for those of you that hate John Cena. Rumors are pointing to him being at the head of the line as the next WWE champion. Cena is expected to win the title at Money in the Bank 2014. The belief is that the company wants to put the title back around the waist of their most proven draw. If Cena wins the belt again, potential feuds include Bray Wyatt, Brock Lesnar and Daniel Bryan.
June 22, 2014
Since his feud with John Cena cannot go on forever, fans have naturally wondered who WWE was going to have Bray Wyatt feuding against next. There hasn't been any clear indications on Monday Night Raw or Smackdown as to who he will transition into a program with, but rumors are floating around right now that it could be Sheamus. The two of them are scheduled to work against one another on an upcoming tour of Australia, so that could be what WWE has in mind.
June 20, 2014