In order to sell his big match at Wrestlemania 3 against Hulk Hogan, Andre the Giant was promoted as having an undefeated streak that stretched over fifteen years. Gorilla Monsoon heavily sold that fact as well. However, he had actually been beaten a few times in other countries during that time period.
When Alexander Rusev made his debut at Royal Rumble 2014, many were under the impression that it was a permanent call up to the main roster. However, it appears that management wants the developmental wrestler to have a little more seasoning by working in WWE NXT for a few more weeks.